TruckAll: The Operating System for Independent Trucking Contractors
Independent trucking contractors are the backbone of Australian logistics, managing operations where a single truck can generate over £200,000 in annual revenue.
Despite this, they run their businesses on a chaotic mix of:
- Spreadsheets for fleet maintenance schedules.
- Manual data entry for payroll and staff hours.
- Phone calls and messaging apps for daily operations and incident reporting.
- Paper-based records for compliance and contract rules.
This leads to wasted hours on admin, costly compliance breaches, payment disputes, and a significant barrier to scaling their business.
The Solution: One Platform to Run It All
TruckAll is an all-in-one SaaS platform that automates and centralizes every aspect of a contractor's business.
We replace the patchwork of manual tools with a single, intuitive dashboard that handles:
Fleet Management
Automated maintenance alerts and tracking.
Staff Management
A central hub for driver licenses, ABNs, and records.
Automated Payroll & Expenses
By managing weekly payrolls of £1,700-£4,000 per truck and tracking frequent expenses (£500+ per truck), we automate significant cash flow, reducing errors and saving hours.
Driver Mobile App
Simple tools for drivers to log shifts, report incidents, and track hours.
Income & Expense Tracking
Real-time visibility into financial health.
TruckAll turns days of administrative work into minutes, giving contractors the control and efficiency they need to grow.
The Opportunity: A Massive, Underserved Market
The Australian road freight market is vast and heavily reliant on small operators who are currently underserved by technology.
62K+
Trucking Businesses
Over 62,000 trucking and logistics businesses in Australia, the majority being small operators.
40%
Small Fleets
Of contractors managing small fleets (1-5 trucks) who need simplicity and automation.
40%
Mid-size Fleets
Of contractors managing mid-size fleets (15-40 trucks) who require robust control and scalability.
Why Now? Rising compliance pressures (HVNL), increasing operational costs, and a persistent driver shortage make efficiency-driving technology a "need-to-have," not a "nice-to-have."
Go-to-Market Strategy: Acquiring Our First 100 Contractors
Our acquisition strategy is focused on building trust and demonstrating immediate value within the contractor community.
Direct Outreach & Founder-Led Sales
Leveraging my personal network and experience as a contractor to connect with operators at transport hubs and industry forums. We speak their language because we've lived their problems.
Industry Partnerships
Forming partnerships with large logistics companies (e.g., ANC, Toll) who rely on contractor fleets. We can offer TruckAll as a value-add to help their contractors improve compliance and efficiency.
Digital Community Building
Creating a targeted content strategy (e.g., "Tips for Owner-Drivers") and building a community on platforms where contractors are already active.
Affiliate & Referral Program
Empowering our first users to become advocates by offering incentives for referring other contractors, creating a viral loop for growth.
Competitive Landscape: Built Specifically for Contractors
Most Australian trucking contractors today are stuck managing their business with a patchwork of spreadsheets and manual paperwork—clunky, error-prone, and time-consuming. Some might use general accounting tools like Xero, but these were never designed for the unique challenges of fleet operations, dynamic pay rates, or heavy compliance requirements.
On the other end of the spectrum, enterprise fleet management software exists—yet these platforms are too complex and expensive for independent contractors and small operators.
TruckAll fills this gap as the only platform built from the ground up for Australian contractors. We uniquely combine fleet, staff, payroll, contracts, and compliance in one intuitive interface. Our deep industry focus and automation give contractors exactly what they need—saving time, reducing risk, and making it easy to scale their businesses. No generic tool or outdated process comes close.
Business Model: Simple, Scalable SaaS
Our pricing is designed to be simple, affordable, and scale with our customers' businesses. We will offer a tiered monthly subscription based on the number of active trucks managed on the platform.
Owner-Driver Plan
1 Truck
£49 / month
Small Fleet Plan
2-5 Trucks
£39 / month / truck
Growth Plan
6-15 Trucks
£35 / month / truck
Enterprise
Custom pricing
This model provides a predictable, recurring revenue stream and aligns our success with the growth of our customers.
Business Model
Multiple Revenue Streams
Primary Revenue:
- SaaS Subscription: per month month per contractor (based on fleet size & add on services)
- Transaction Fees: % on automated payroll payments
- Banking Fees: Virtual account + PayID setup fees
Secondary Revenue:
- Affiliate Commissions: Platform fee on referral earnings
- Premium Features: Advanced analytics, AI dispute resolution
- Marketplace: Insurance, fuel cards, maintenance services
Unit Economics: $180 monthly ARPU, 18-month payback, 85% gross margins
Technology & Partnerships
Built on Proven Infrastructure
Tech Stack:
- Frontend: TypeScript, React, Vite (web), React Native (mobile)
- Backend: Node.js + Express, MongoDB
- Banking: Deep integration with Zai (Australia's leading B2B payments platform)
- Security Features: • Account Security • Audit Logging • Data Isolation
Strategic Partnership - Zai:
- $2B+ monthly transaction volume
- AUSTRAC compliant, NPP pioneer
- Virtual accounts, PayIDs, real-time payments
- Exclusive trucking industry focus
Competitive Moats:
- First-mover advantage in trucking automation
- Complex Zai integration (compliance barrier to entry)
- Network effects through affiliate program
Traction & Validation: Strong Early Signals
While our MVP is launching soon, we have validated our solution through:
Founder-Market Fit
Our product is designed based on years of direct, hands-on experience running a multi-truck business.
In-depth Customer Interviews
We have conducted dozens of conversations with contractors, confirming their pain points and validating our proposed feature set.
MVP Waitlist
We have initiated a pre-launch campaign and are building a waitlist of contractors eager to be our first users.
Detailed Product Roadmap
Our comprehensive PRD and technical documents demonstrate a mature and deeply considered product strategy, significantly de-risking execution.
The Team: Industry Insight Meets Technical Excellence
Shubham Khurana (Founder)
I am an ex-truck contractor who has lived the problems TruckAll solves. My direct industry experience is the foundation of our product vision and our connection to the customer.
Our Team
I am supported by a dedicated and cost-effective remote engineering team with expertise in building scalable SaaS platforms, mobile applications, and fintech integrations.
The Ask & Financials: Fueling Our Growth
We are seeking £1,000,000 in pre-seed funding to achieve the following milestones over the next 18 months:
Use of Funds:
Product Development (50%)
Build out our core contract logic engine, enhance the mobile app, and launch new modules like advanced expense tracking.
Go-to-Market & Sales (30%)
Execute on our GTM strategy to acquire our first 150 paying contractors.
Team Expansion (20%)
Hire key personnel in customer support and engineering.
The Vision: The Digital Backbone of Australian Logistics
Our vision extends beyond a management tool. We aim to build the essential digital ecosystem for independent logistics in Australia.
1
Phase 1 (Current)
Become the go-to operating system for contractors.
2
Phase 2
Introduce AI-powered dispute resolution to solve payment issues between contractors and their clients.
3
Phase 3
Launch TruckAll.Jobs, a marketplace to connect reliable drivers and offsiders with contractors, and connect vetted contractors with new work opportunities.
We are not just building software; we are building the connected, digital future of Australian road freight.